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"Once an excellent foreign product is imported, a product that is number one only in Japan will immediately lose its place. Only when you are first in the world can you be first in Japan." (from Honda's internal magazine issued in October 1954) It was merely the fourth year after launching his business when Soichiro Honda talked of his dream of becoming the world's premier products manufacturer. He demanded that all employees improve their products to a global standard, in keeping with his foal of conquering the world market. Thus, Honda's overseas expansion began with the exportation go motorcycles. Honda continued its strategic expansion of corporate activity by building a sales network for the United States, and by producing motorcycles, automobiles, and power products at plants located around the world. The history of Honda therefore reflects its founder's philosophy of "building products in the market where they are sold." It is a philosophy that has throughout the years ensured that customers everywhere are able to obtain quality Honda products.

Honda's overseas expansion began in 1952 when the Cub Type F motorcycle was first exported to Taiwan. That October, the Dream was exported to Okinawa and the Philippines. In September 1954, the Juno was exported to the United States on a trial Continental Expansion – North, South, and Central America American Honda Motor (AH) was established in Los Angeles in June 1959, marking the start of Honda's expansion overseas. The quest was to find a market for motorcycles and to win the satisfaction of American consumers, and so through the efforts of AH a sales network was created. A decade later, in 1969, the company sold the small N600 automobile in Hawaii and in the process gained a foothold in the competitive field of automobile sales. In March 1986, AH established the Acura dealer network as a second sales channel for automobiles, bringing "precision" and "performance" to the forefront of consumer values. Honda of America Manufacturing (HAM) was established in February 1978 in the Midwestern state of Ohio, and began the production of motorcycles in September 1979.

Honda's production bases for Central and South America are located in Brazil, Mexico, and Peru.
raider motorcycle helmet reviews Expansion in Europe, Africa, and the Middle East
motorcycle parts apex nc Honda established European Honda (EH, now Honda Deutschland) in Hamburg, West Germany, in June 1961, ensuring its entry into the coveted European market. In September 1962, Honda established Honda Belgium (BH), a moped production plant in the city of Aalst. Not only was this Honda's first production facility within the EEC region, but it was also the first plant for any Japanese company. Honda took its first step toward European auto production in December 1979, when it signed an agreement for technical collaboration with British Leyland Ltd. (now Rover Group Ltd.). In February 1985, Honda established Honda of the U.K. Manufacturing (HUM) in Swindon, England, and in October 1992 brought the first European-specification Accord off the assembly line.

Honda France Industriel (HFI, now HEPE) began production of lawn mowers and tillers in June 1986. Honda now has additional European production bases in Italy, Spain, and Turkey. Major production bases for Africa and the Middle East are located in Nigeria, Pakistan , and Iran. Expansion in Asia and Oceania Honda established offices in Singapore and Malaysia in 1963, actively preparing for entry into the growing Southeast Asian market. Honda established Asian Honda, a company for motorcycle and power products sales, in Bangkok, Thailand, in October 1964. In April 1965, Thai Honda Manufacturing (TH), a production base for motorcycles and general-purpose engines, was established for local production. Honda established Honda Cars Manufacturing Thailand (HCMT) in August 1992, thereupon starting the production of passenger vehicles. In April 1996, a new auto plant was built in Ayutthaya for production of the City model, a car created specifically for the Asian market.

Honda now has major production bases in Asia and Oceania, including India, China, Malaysia, Indonesia, the Philippines, Taiwan, Vietnam, New Zealand, and Australia. Many production facilities have been achieved with local partners, enhancing their corporate activities. Honda's overseas production bases as of September 1998, numbered 102 in 34 countries. It meets approximately 10 million customers each year through sales of its motorcycles, automobiles, and power products. Bell: A Legacy of Championship and Confidence It’s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950’s California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast … he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race … he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.

Roy Richter spent his life removing the limits of what was possible — and his unlimited spirit has been Bell’s guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices. That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day. Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since. Bell is committed to supporting the sports we were born from and the organizations that preserve, enhance and elevate these activities. Here is a sampling of organizations and causes we hold near-and-dear: The International Mountain Bicycling Association’s (IMBA) mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide. Bell has long been a supporter of IMBA’s goal of creating compatible mountain bike opportunities worldwide.