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Take $34 off Women's Skyline 2.0 Mesh Jacket. $100 off Youth Tyke Beast Neck Brace. Take $49 off Battlax BT-016 Pro Front Tire. Save 26% on SR735 Rear Cruiser Tire. Take $18 off Guardian EZ UTV Cover. Take $24 off Women's Honda Motor Company Zip-Up Hoodie. $29 off FlexAir Union Jersey - 2016. Take $56 off Diamond Bar End Mirrors. $119 off V2 Race Helmet - 2015. Take $50 off Women's Sacred Tall Boots. 36% off 520 Rear Sprocket. $124 off Women's HT Overpants - 2013. Save 30% on Brand 2.0 Hat. Tim Brewer hopes to do for motorcycles what quick-lube shops did for the automobile. Tim Brewer couldn’t imagine why it took all day for a dealer to change the oil in his motorcycle, when it took less than an hour to do the same service on a car. So Brewer, who’s been involved in several successful business startups, decided more than oil needed to change. His idea was simple: Open stores in popular riding areas that provide basic motorcycle lubrication services as well as high margin add-ons such as tires and wheels, chrome exhaust systems and other impulse items.

In the first year, Brewer’s idea has grown to two stores in the Phoenix area with a third slated to open soon. The first franchise opened in Tucson in April and Brewer gets a dozen inquiries from qualified franchise applicants every month. Brewer is going the franchise route because he sees national demand for the Ride In Ride Out service on a scale that he’s not prepared to handle himself. His goal is to add 10 franchises this year and have at least 50 by the end of 2009. Ride In Ride Out founder Tim Brewer, kneeling, in front of employees.A franchise costs $35,000 plus 6 percent of the first $350,000 in revenue. The initial investment will range from $100,000 to about $215,000, depending upon location. A qualified applicant must have a net worth of $500,000 and at least $150,000 in working capital. The idea seems to be hitting on all cylinders. Brewer says 83 percent of his customers return for additional services within 30 days, 92 percent return within three months, and each customer has been generating 2.3 referrals.

And customers routinely ride 30 or 40 miles to get their bikes serviced. The two company stores average about 400 bikes per month. The small (1,500 sq. ft) initial store generates about $35,000 monthly revenue, and the larger (4,000 sq. ft.) second store does close to $60,000. Both stores generate positive cash flow, according to Brewer. Future stores will be approximately 5,000 sq. ft. Brewer says his biggest mistake in the first year was the size of his initial store. mini bike for sale kelowna“It’s absolutely too small. castrol motorcycle oil 5w40At that point in time,” says Brewer somewhat ruefully, “it was the right thing to do. roper motorcycle bootsI wasn’t sure the model was going to work.”leather motorcycle jacket adelaide

But this may be the best part. While the average price for a basic service package on a motorcycle ranges from $39 to $79 depending upon the bike and the oil package selected, the average ticket is $289. The extra dollars come from the add-ons that customers purchase while waiting for the 45-minute service job. “I’m not certain we can sustain these marks,” says Brewer, “but it is generating a rapid growth in our customer base.” There seems to be a nice market for this type of service. According to the Motorcycle Industry Council, there were nearly 9 million motorcycles in use in the United States in 2003. Another 3 million or so bikes have been sold since then. Of the 6.6 million owners identified by the MIC in 2003, nearly 30 percent held graduate or undergraduate degrees and more than 45 percent had white collar-type jobs. These white-collar workers often are not inclined to work on their bikes. They purchase a bike to ride, not to service. Time is precious, and they usually have disposable income.

To tell an attorney on Friday that it will take two days to get the oil changed on his Harley-Davidson motorcycle—eliminating his weekend ride—doesn’t make much sense. Especially when he can get his Lexus serviced in 45 minutes at any number of quick lube auto stores. Finally, consider this point: Riders spent nearly $1 billion in 2003 for service labor on their bikes. That includes complete overhauls, but it doesn’t include parts and accessories. So, the obvious question is this: Can this growth continue, or will the idea quickly be taken over by others before Brewer can build a franchise network? Given the fact that there were more than 7,200 dealers selling new motorcycles and ATVs in the U.S. in 2005, plus another 4,700 selling parts, accessories, used vehicles or service, one would think that Brewer’s idea, if it works, would be copied very quickly. Ride In Ride Out founder Tim Brewer.Brewer doesn’t think that will happen because of the way motorcycle dealers are set up.

“It would take a major change in the internal operations of a dealership,” he says. Billing practices in most service departments are organized to sell the high-priced time of skilled technicians. Changing oil isn’t the type of service—not to mention that substantial physical changes to the average facility that would have to be made. It’s the same situation that faced auto dealers when quick-lube operations for autos were launched. Even some 30 years after the first Jiffy Lube was opened, auto dealers still really haven’t tapped that market. That’s not to say that motorcycle dealers aren’t looking at the business. “I think it’s a great concept,” said the corporate officer of one of the country’s largest motorcycle dealer groups. “It’s one that customers have to be educated about. But look at cars: Nobody brings his car to a dealer for servicing. Most dealers take a whole day to get a bike out.” Will he run with the idea? “I wish we could, but it would require too many changes and our goal really is to push new motorcycles out the door.”